Beauty is everywhere by O&O

We see it — when the world’s oceans are choked with waste, when devastating bombs reduce homes and cities to rubble, and when Botox, laser surgery, and breast lifts can only partially defy gravity in the beauty icons of the 1980s.
We see it in the headlines across every media channel.
We Google it, scroll through it, and share it with hashtags like #stopthemess, #nomore, and #plasticsurgerygonewrong.

Both the ugly and the beautiful move us. The most powerful images engrave themselves in our memories — saved not only on our internal hard drives, but also on our Pinterest boards.

Thankfully, it’s in our nature to seek beauty.
And as a kind of ongoing resistance to the world’s ugliness, we invent the smartphone camera, autofocus, Instagram, and Snapchat.

This is where we distribute beauty!

With our iPhones in our pockets, we’re on a never-ending quest for the divine angle, the perfect pout, the heavenly light, and the beauty hidden in urban decay. Our blog, Facebook feed, and TikTok stream the joyful message of beauty — friends and followers share it, feel inspired, and set off once again in search of that perfect glimpse of everyday magic. We find it in a slice of cake, in the contrast between denim and bare feet, in sunsets, laughing children, and flawless makeup.

The important thing — the truly wonderful thing — is that we keep finding beauty, again and again. Despite everything. And every time we capture it and share it, it multiplies. The total amount of beauty in the world doubles. Again and again.

The world grows more beautiful, day by day.

Thankfully, it’s in our nature to prefer beauty. And we seem to double it at a pace that far outstrips the spread of the unappealing. Maybe — just maybe — we are, image by image, pushing the ugliness back.

Maybe it’s possible