The 50 most important KPIs
The right KPIs help you measure performance while also serving as a strategic compass, guiding you towards success. With so many KPIs to choose from, it can be challenging to determine which ones matter most for your business. That is why we have compiled a list of 50 key KPIs you should track.
At O&O, we have the expertise to turn your KPIs into more than just numbers on a dashboard. We help identify, measure, and analyse the most relevant KPIs for your business, enabling you to make data-driven decisions and drive performance across your campaigns and digital customer journey.
Site: UX and user behaviour KPIs
Customer Lifecycle (CLC) and Sales Funnel
Impressions/views (awareness)
New vs. returning visitors
*Leads, MQL
*Leads, SQL
*Number of new customers
*Repurchase
*Segments (behaviour and conversions)
Conversions, number
Conversion rate
*Cross-selling by categories
* NPS/loyalty (retention)
Customer Acquisition Cost (CAC)
*Churn, number
*Churn, percentage
*Customer Lifetime
*Customer Lifetime Value (CLV)
*Which touchpoints are MWB (Must Win Battles) – and how do they perform?
Community Management (activity)
Contact form, book an appointment, and contact (activity)
Digital marketing and sales channels (Direct, Google SEM, SEO, Facebook, Instagram, LinkedIn, newsletters)
Distribution from digital channels
Impressions/views
Reach
Shares
Number of followers
Traffic/visits (clicks)
CTR (Click-Through Rate)
CPC (Cost Per Click)
Cost per landing page view
Cost Per Engagement (CPE)
Spend (total and CPM)
Revenue (DKK)
CPA (Cost Per Acquisition or Cost Per Action)
*Conversions, order quantity
*Conversions, percentage
Engagement rate for each digital channel
*ROMI
Link building
Permission, how many have given permission?
Permissions, how many have unsubscribed?
Permission (which channels do they come from)
Permissions count (how many receive the newsletter)
Open rate
Social media engagement, likes
Social media engagement, comments
Social media engagement, shares
Social media engagement, clicks
Devices: mobiles, tablets, computers
Product categories
Benchmark
*Highlighted KPIs, marketing data can be difficult to interpret Analytics, heatmaps, Google Ads, Facebook Business Manager, SEMrush, and similar platforms.
